Evaluation of the national tobacco control mass media campaign in China
نویسندگان
چکیده
منابع مشابه
Fear appeals in advanced tobacco control environments: the impact of a national mass media campaign in Norway.
Norway has one of the most comprehensive infrastructures for tobacco control in the world and has launched several media campaigns recent years. Can yet another anti-smoking campaign, using fear appeal messages, have an immediate impact on smoking behavior, motivation to quit and health beliefs? A sample of smokers (N = 2543) completed a survey before and after a 7-week national media campaign....
متن کاملDoes tobacco-control mass media campaign exposure prevent relapse among recent quitters?
OBJECTIVE To determine whether greater mass media campaign exposure may assist recent quitters to avoid relapse. METHOD Using date of data collection and postcode, media market estimates of televised tobacco-control advertising exposure measured by gross ratings points (GRPs) were merged with a replenished cohort study of 443 Australians who had quit in the past year. Participants' demographi...
متن کاملmesuring the staff technology readiness, the case of a multi national chemical company operating in iran
چکیده ندارد.
15 صفحه اولThe National Youth Anti-Drug Media Campaign.
C o m m u n i c a t i o n S t r a t e g y S t a t e m e n t
متن کاملCharacterizing tobacco control mass media campaigns in England
AIMS To characterize publically funded tobacco control campaigns in England between 2004 and 2010 and to explore if they were in line with recommendations from the literature in terms of their content and intensity. International evidence suggests that campaigns which warn of the negative consequences of smoking and feature testimonials from real-life smokers are most effective, and that four e...
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ژورنال
عنوان ژورنال: Tobacco Induced Diseases
سال: 2018
ISSN: 1617-9625
DOI: 10.18332/tid/84435